PlayStation 4 is currently dominating the European games market, Sony has said.
Speaking to VG247 during E3, SCEE president Jim Ryan described what he called “very significant market leadership” and claimed that the company’s market share is never “less than 70%, and frequently greater than 90%” in any continential European country. Ryan said that “it’s quite different in the UK and the US,” perhaps suggesting that Xbox One has a firm lead in those markets.
So what does this mean? It means that if you’re living in Europe, don’t expect a price cut any time soon. “Our momentum is still very considerable,” Ryan said. “We’re happy with the price and we’re happy with the value proposition. Consumers, equally and more importantly, appear to be happy with the price and the value proposition. We’ll leave [the price] where it is for now.”
Looking towards the future, Sony’s focus for expanding PS4 market share is the Middle East.
“A lot of the emphasis is about building out into places like the Middle East,” Ryan explained, “starting to build very significant businesses in places like Saudi Arabia, localizing our system software and Store into Arabic, and building big, big businesses in these places.”
Ryan’s comments were made the day after Sony’s press conference at E3 earlier this month, which played host to plenty of announcements – but was rather light on games due to be released this year. According to Ryan, Sony isn’t concerned about the company’s light first-party 2015 schedule, however – indicating that third-party support is strong enough to see them through the busy Christmas period.