Well is appears that WoW might have dropped more players then we all thought.
Activision Blizzard announced last night that World of Warcraft has 6.8 million subscribers as of June 30, 2014. That means there has been a drop of 800,000 subscribers since March 30, when there were 7.6m subscribers. There has been a steady decrease in subscribers since the peak of 12m in 2010.
While this fall of seems dramatic, WoW is still the biggest subscriber based MMO in the world, nearly 10 years after its 2004 release. Blizzard expects the subscriber count to increase again when the Warlords of Draenor expansion launches later this year.
Head of Blizzard Mike Morhaime reports that revenues are still increasing year to year, and with presales of over 1.5m for Warlords of Draenor expect the subscriber count to increase once again.
“We anticipated fluctuation in subscribership due to seasonality and the fact that the current game content is at the end of its life cycle,” Morhaime stated, “and as expected, we did see a decline in subscribers, which mostly came out of the east. This pattern is right in line, percentage-wise, with the drops that we saw at Cataclysm‘s cycle in Q2 2012. That drop in 2012 was followed by an uptick in subscribers just ahead of Mists of Pandaria‘s launch. So we’re hoping to see players return once we draw closer to the release of Warlords of Draenor later this year.”
Morhaime also mentioned that the size of the Battle.net community is up 40 percent this year based on monthly actives. This shouldn’t be a shock to anyone given the massive popularity of their newest game Hearthstone, and the technical alpha of Heroes of the Storm.
So whilst a drop of 800,000 might seem like a lot, I wouldn’t expect to see WoW or Blizzard drop off of the map any time soon. Meanwhile, the release date for Walords of Draenor is due to be announced next week.