The Sun thinks Sarif Industries is real.

TheSun

Oh dear.

The Sun - the British newspaper that seemingly prides itself on being the bastion of questionable news stories - has confused Sarif Industries for a real company.

Sarif Industries is, of course, the fictional corporation at the center of Eidos Montreal’s excellent Deus Ex: Human Revolution.

In the article, the Sun asks a writer to reel off a list of their most desired upcoming technologies. Fair enough, you might think - after all, technology moves at a fast pace; concepts which might have seemed unimaginable just twenty years ago are now common fixtures in the home. But in their excitement, it looks like they forgot to do a little fact-checking.

Halfway down the list, Cybernetic Implants makes an appearance. Again, fair enough - it’s an area of intense interest in a number of industries, not least the medical profession.

But, here’s where it gets a bit silly. In the accompanying blurb, Sarif Industries is credited as having developed a cybernetic eye. There’s even an accompanying photo, which is clearly a computer-rendered image.

The Sun, ladies and gentlemen: amazingly, still the UK’s biggest-selling newspaper.

Dale Morgan

Dale Morgan

Founder, Editor in Chief
When Dale isn't crying over his keyboard about his never-ending workload, he's playing games - lots of them. Dale has a particular love for RPGs, Roguelikes and Metroidvanias.
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