EA COO Peter Moore has stated that the industry needs to develop new ways of helping players to discover games.

EA announced their subscription based service EA Access in July of this year. For $4.99 a month, subscribers will be given access to long list of EA titles. At the moment that includes FIFA 14, Madden NFL 25, Battlefield 4 and Peggle 2, with Need for Speed Rivals and more coming soon.

Whilst still in beta, its introductions has already had an effect on the industry. Shares in Gamestop fell upon announcement of the program, and Sony has passed it over for not representing “good value”.

“I can’t speak for Sony,” says Moore. “This is something companies like ourselves have to do when we think about the future. We are trying to learn lessons from other media industries of how you can give options to people to, quite frankly, experience more games.” He added: “It’s amazing how often you bump into people and say: ‘Did you play that?’ And they haven’t. A lot of it is down to time, but some of it is also discovery.

“I am a Spotify Premium subscriber, and because I pay a fee for ‘all you can eat’, I get to listen to music that I ordinarily wouldn’t. And it will be the same for games; seeing what your friends are playing and giving it a go because you have something like EA Access.

“Gamers are overwhelmed. Steam does the sales. We do something called ‘On the house’, where we give a game away for free. We did that with Wing Commander. There are gamers that won’t have been born when that was out and we’re throwing it out there as a way of discovering new experiences. We’re doing more things like that. There’s so much stuff out there, and it’s expensive. You need to sample things and you need somebody or something to guide you through the whole thing.”

Whether or not EA Access is truly a good product will become apparent in the future, but Peter Moore certainly seems to think it is.