For better or worse, Flappy Bird will be back at the tail-end of this summer. Regardless of how you feel about the game, Flappy Bird, the creation of Doug Nguyen, was wildly popular and addictive, and in its heyday it made up to $50,000 per day in ad revenue. After Nguyen pulled it, those who had the app installed have been able to keep playing it, meaning the developer continued to make some money from the game, although not nearly as much as he was making during the game’s peak popularity.
Previously, Nguyen was clear that Flappy Bird was “gone forever,” but it seems that forever means about four months in this case. While Nguyen previously said that he felt overwhelmed by Flappy Bird’s success, he revealed to CNBC’s Kelly Evans that he plans to add additional tweaks that add multiplayer functionality and make the game less stupidly addictive. However, he didn’t elaborate on any specifics.
Since Nguyen originally pulled Flappy Bird, both Apple’s App Store and the Google Play store have been flooded with inferior clones of Nguyen’s viral hit, so it may be good to see the original ‘classic’ available once again.
At the very least, it will stop the creation of those incessant Flappy Bird clones.