After disappearing off the market in recent years, video game streaming service OnLive has resurfaced for consumer delight with new leadership and two new streaming services.
Shortly after its assets were sold off to a venture capital firm, the company announced that it is appointing Mark Jung as its new executive chairman. Jung co-founded and ran the popular video game site IGN from 1999 to 2006 and has also served as CEO of Worldtalk Corporation and VP and General Manager at Retix.
“Mark is truly the ideal leader as we prepare to deliver entirely new kinds of cloud services to gamers and business,” said Gary Lauder, OnLive’s lead investor, in a prepared statement.
One of the services that OnLive is preparing in its relaunch is called CloudLift, a service that allows users to take games already available locally through PCs and add cloud features to them, allowing them to be streamed on other devices such as laptops or tablets.
OnLive will give players the option to buy digital download codes directly from the service, or alternatively will allow players to take PC titles that they already own and pair them with OnLive. Showing they mean serious business in the video game streaming business sphere company has partnered with Valve’s Steam client, allowing players to link their Steam and OnLive accounts together to stream compatible Steam games to alternative devices.
CloudLift will be available as a subscription costing $14.99 a month. It will launch with 20 games, with more added in the coming months.
The second service that OnLive is unveiling is OnLive Go, a service that will add cloud functionality to virtual worlds and MMO’s. The company will begin its partnership with popular MMO Second Life, allowing the game to stream on low-end laptops and tablets.
This is the first official announcement from OnLive since the company filed for “Assignment for the Benefit of Creditors,” which in legal terms is hardly an alternative to bankruptcy.
Hopefully the company will be able to use its partnerships with Valve and Second Life to re-brand themselves as something integral to the video game cloud streaming service, and not fall flat on their face like last time.