Jade Raymond Joins EA, Will Work On New Star Wars Game

Jade Raymond, games industry executive.

Jade Raymond, former head of Ubisoft Toronto and co-creator of Assassin’s Creed has joined EA, she has announced.

In a blog post on EA’s website, Raymond revealed that she will be in charge of new studio startup Motive, as well as overseeing Visceral Games, who were most recently responsible for Battlefield: Hardline. Motive will be a “creative-driven team”, focused on “incubating entirely new IP”, according to EA executive vice-president Patrick Söderlund.

Raymond’s first port of call will be Visceral’s new Star Wars game, which is said to be not dissimilar to the cancelled Star Wars 1313 and is being headed up by former Uncharted director and script writer Amy Hennig.

“I love change and challenge, and the time is right to try something entirely new,” Raymond wrote in her announcement. “I’m happy to announce that I’m joining Electronic Arts and opening Motive, a new development studio in my home town of Montreal, Canada.

As well as Visceral, Motive will also be working closely with the developers at Bioware Montreal, who are currently hard at work on Mass Effect: Andromeda.

This is actually Raymond’s second time working for EA. Back in the early 2000’s, she worked on The Sims Online, before a stint as a TV presenter on the now-defunct American cable channel G4. Raymond joined Ubisoft Montreal, rapidly rising through the ranks, acting as producer on the original Assassin’s Creed, executive producer on Assassin’s Creed II, and also held the role of Executive Producer of New Projects, which included Watch Dogs and The Mighty Quest for Epic Loot. In 2010, she joined Ubisoft Toronto as manging director – where she remained until announcing her departure from the publisher last October.

She certainly seems excited about her new position. In her post, she writes: “Getting back to what I love about making games, creating a new studio, working alongside world-class developers, ideating new IP and being a part of Star Wars…this is going to be fun!”

Dale Morgan

Dale Morgan

Founder, Editor in Chief
When Dale isn't crying over his keyboard about his never-ending workload, he's playing games - lots of them. Dale has a particular love for RPGs, Roguelikes and Metroidvanias.
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