The FIFA organization has been facing troubles recently between allegations of corruption and losing sponsors.
Now they’ve been handed another blow by Sony Entertainment. Sony has announced they will not be renewing sponsorship contract with FIFA, citing likely increased cost of sponsorship, favoring instead to use the money on structural reforms within their own company.
As with anything, it’s also possible that this could be tied to the recent allegations against FIFA for accepting bribes for the future locations of the next World Cup games, which they’d internally cleared of any wrong-doing – except that the lead investigator immediately lobbied to appeal due to being erroneous and incomplete.
No matter the reason, losing an estimated $277 million in sponsorship money can’t bode well for an organization that’s already under a lot of scrutiny. As of yet, there is no news of sponsorship changes with EA, who is the current publisher of the FIFA game series. We’ll let you know if anything changes.