Co-founder and c0-CEO of CD Projekt RED, Marcin Iwiński, has published an open letter promising that every copy of The Witcher 3: Wild Hunt, for every platform, will receive sixteen different pieces of DLC for free. He continues, speaking briefly about the passions players have for games, and how the current industry is a somewhat hostile, volatile place for those mindsets. The full text of his letter is as follows:
We love games. We love collecting them, playing them, and everything connected to that experience. Every time we reach out for a new release, we expect to be taken care of. We expect support if we encounter any problems, we love updates constantly improving the experience, and we feel really special when we receive free content that gives us more than we initially paid for.
It doesn’t have to be huge, it can be an awesome skin for a character, or an extra sword, or armor.Unfortunately this treatment is quite rare these days. As gamers, we nowadays have to hold on tight to our wallets, as surprisingly right after release, lots of tiny pieces of tempting content materialize with a steep price tag attached. Haven’t we just paid a lot of cash for a brand new game?
At CD PROJEKT RED, we strongly believe this is not the way it should work and, with The Witcher 3: Wild Hunt, we have decided to do it differently. Cutting to the chase, everyone who buys Wild Hunt will receive 16 specially prepared DLCs absolutely for free, regardless of platform. You don’t have to pre-order, you don’t have to buy any special edition to get them – if you own a copy of Wild Hunt, they’re yours. This is our way of saying thank you for buying our game.
In an industry where DLC is not only expected on Day 1 of major releases, but DLC-locked data is sometimes on the physical discs of the games themselves, this announcement says a lot about CD Projekt Red’s design and content philosophies. Such a move is very likely to generate a very positive buzz from the players themselves, even moreso after the exciting trailer from last August. It will be interesting to see how the industry at large reacts to what has become a very unconventional approach to DLC.
The Witcher 3: Wild Hunt releases on February 24, 2015 on Xbox One, PS4 and PC – and thanks to this announcement, more content for everyone is not far behind.