Activision has announced (indirectly) via its most recent earnings report that Destiny has more than 9.5 million registered users: this number is generated by the amount of copies it has reportedly sold.
“There’s a relationship to sell through, but it’s not exact as some people have more than one profile,” the publisher acknowledged during a financial call Q&A session.
Not only are a heap of users playing Destiny but those users are spending a large amount of “active” time in the game. A weekly update released by Deej, a community manager at Bungie, claims that the average user spends roughly 3 hours per day inside Destiny‘s world.
All in all, things seem to be going financially well for Activision, who has come out and said that Destiny was the largest new franchise launch in video game history. With the reported numbers it’s hard to disprove this statement but Destiny is up there with the some of the largest video game launches in the US to date, according to the NPD Group (a consumer market research company).
The publisher has also noted that it has had its biggest third quarter in history with GAAP (Generally Accepted Accounting Principles) revenue set at an impressive $753 million. Comparing this to the $691 million it reached last year in the same time frame you’ll see a fairly sizable increase.
Destiny was destined (get it?) to do well from the get go with the amount of advertising that was pushed out and the hype it subsequently produced from its marketing campaign. It is by no means a bad game, however it does fail to deliver on some of the promises Bungie made, and can feel a tad unoriginal at times when comparing it to the developers’ previous work (yes, I’m talking about Halo). For more information take a look at Kyle’s review where he gave Destiny a 6/10, saying, “One of my major criticisms of Destiny is that the game just feels barren. Even though there are missions to do, side quests to complete, and a never supply of respawning alien scum to shoot, Destiny just always managed to feel empty.”